Creating Miss Mosa’s new digital identity – chic and mobile-first
Miss Mosa is a fashion brand born on social media, built around community, and self-expression. It creates fashion that moves at the speed of social media – turning every customer into the star of their own style story
- Fashion and Apparel
- Iconography
- Illustration
- Mobile Web Redesign
- Visual Direction
- Web Redesign
Brucira partnered with Miss Mosa to design a mobile-first platform that captures the brand’s fast-moving, community-driven spirit – transforming fashion discovery into a seamless digital experience.
As Miss Mosa evolved from A La Mode, the goal was to build a mobile-first website that captured the ease of browsing on Instagram. The challenge was to translate that social, visual energy into a digital experience that remained elegant, accessible, and true to the brand’s playful personality.
We had to find the right entry points – from Bestsellers to Celeb Looks – and balance aesthetics with usability. Through close collaboration with the Miss Mosa team, we refined the homepage structure and visual hierarchy to create a platform that feels dynamic, interactive, and unmistakably Miss Mosa.
We designed a mobile-first, social-inspired website that reflects Miss Mosa’s playful yet elegant character. Inspired by the effortless flow of Instagram, the layout emphasizes vertical scrolling, intuitive navigation, and vibrant visuals to make fashion discovery feel seamless and engaging.
Interactive sections turn browsing into an experience of exploration and personalization. Combined with pastel tones, refined typography, and subtle illustrations, the design brings Miss Mosa’s breezy sophistication to life across every screen.
We started by sitting down with the Miss Mosa team to really understand their audience and what they wanted the new site to feel like. From there, we shaped a mobile first, social inspired experience designed for easy, endless scrolling.
Through sketches and visual experiments, we built a homepage that invites curiosity, with multiple ways in, from Bestsellers to New Collections. Once the structure felt right, we fine tuned every detail – the colors, type, and illustrations to capture Miss Mosa’s signature blend of elegance and everyday ease.
Our moodboard took cues from social media’s dynamic visual language, blending minimalism with expressive femininity to capture Miss Mosa’s playful, sun-soaked personality. Soft pastels in beige and pink, paired with warm illustrations and striking photography, evoked a fresh, modern charm. The combination of Switzer and Instrument Serif added balance – sophisticated yet effortlessly approachable.
We wanted Miss Mosa to feel fresh, feminine, and full of charm. Soft pastel tones, airy layouts, and clean typography capture that easy, confident vibe, while hand-drawn illustrations and icons add just the right touch of personality.
To make exploring the site feel more fun, we came up with the idea of little tags – a playful way to group collections in Shopify without using the usual category filters. With every page centered around striking product imagery, the experience feels effortless and expressive – like scrolling through a beautifully curated feed you don’t want to stop exploring.
To bring the brand even closer to Gen Z’s aesthetic, we layered in small scribble-style doodles and lively, character-filled imagery that add an instant spark of personality. These playful touches break the minimalism just enough to keep the experience vibrant and expressive, creating moments that feel handcrafted and intentionally imperfect. The doodles guide the eye, highlight key interactions, and inject a sense of spontaneity; almost like notes in the margins of a well-loved journal. Paired with upbeat, energetic visuals, the overall system feels more human and less polished in a refreshing way, striking that balance between clean design and youthful charm. It’s a subtle invitation to explore, connect, and enjoy the brand in a way that feels creative, modern, and unmistakably Gen Z.
Together, these touches reshape the browsing experience into something more immersive and emotionally engaging. Instead of feeling like static pages, each screen unfolds with a sense of movement and personality; little surprises that make users feel like they’re discovering the brand rather than simply viewing it. The combination of curated visuals, expressive doodles, and a calm minimalist framework creates a rhythm that keeps the interface dynamic but never overwhelming. It reflects a world where creativity and simplicity coexist, offering a space that feels authentic to how Gen Z interacts with design today: intentional, intuitive, and filled with subtle moments of delight.
The new Miss Mosa website blends fashion and effortless usability to create an experience that feels natural – like scrolling through your favorite social feed. Bold visuals, easy navigation, and interactive moments turn browsing into something more personal and playful. It’s a digital space where elegance meets ease, and every scroll reveals something new to love.
The redesign elevated Miss Mosa’s digital presence with a mobile-first experience that captures the pulse of its community. The new platform deepened engagement and strengthened brand affinity by making fashion exploration effortless, expressive, and true to Miss Mosa’s confident, trend-driven identity.
Our Role
Our role was to reimagine Miss Mosa’s digital presence with a fresh, modern look that moved beyond the typical Shopify aesthetic. We aimed to create a design that resonates with both Millennials and Gen Z -blending style, ease, and a sense of speed to highlight their promise of fast shipping.
Product Design
Content
