Powering the new logo of Fisdom
Fisdom is a leading digital wealth platform that has emerged as a frontrunner in empowering customers to take control of their financial aspirations.
- Fintech
- Investing Platform
- Brand Colours
- Brand Identity
- Logo Branding
- Visual Direction
For Fisdom, we set out to design a logo that feels instantly recognisable yet distinct. The challenge lay in capturing the brand’s strengths through a minimal form, where simplicity did not dilute impact but amplified it.
While the initial project brief seemed relatively straightforward, it presented us with distinct and intriguing challenges. The foremost objective was to create a logo that was truly unique, highlighting the strengths of Fisdom, yet maintaining a simplicity that allowed for effortless association with the brand. We were tasked with striking a delicate balance between a minimalistic aesthetic and an impactful design, which required careful consideration and creative problem-solving.
Based on the insights gathered from the brief and research, we designed a distinctive logo and brand identity that reflects Fisdom’s core values of knowledge, trust, and financial growth. The logo brings together two key symbols a book representing wisdom and learning, and a chart symbolizing the financial market creating a simple yet meaningful visual identity.
A carefully chosen color palette of majorelle blue, medium purple, malachite, and Russian violet reinforces feelings of trust, security, growth, and wealth. Through multiple rounds of sketching, iteration, and refinement, we crafted a clean, minimal, and impactful identity that clearly communicates Fisdom’s purpose while remaining memorable and versatile across platforms.
Team Fisdom wanted us to revamp their logo and create an impactful brand identity for them. The end goal of this endeavor was to convey their unwavering commitment to providing financial freedom to their users.
To initiate the logo design process, we began by thoroughly understanding the project brief. We were acutely aware that the new logo would serve as Fisdom’s long-term identity and thus, it needed to uphold its significance. With this foresight, we delved into comprehending the brand’s offerings, their vision, and their target audience. Throughout this phase, we actively engaged with both the team and the end users. Once our research was complete, we began with the sketching process, brainstorming on how to create an iconic logo that would epitomize Fisdom.
Ultimately, we arrived at the decision to incorporate two highly recognisable symbols at the core of Fisdom’s logo: the book, symbolizing wisdom, and the chart, representing the market. By doing so, we sought to encapsulate the essence of the knowledge required for making financial decisions.
Furthermore, we carefully selected specific colors to imbue the logo with distinct emotions and associations. Majorelle blue and medium purple were chosen to evoke a sense of trust, security, and reliability. The vibrant hue of malachite was incorporated to symbolize new financial beginnings and growth. Lastly, the rich tone of Russian violet was employed to represent wealth and convey how simple it is for users to manage their funds on the Fisdom platform.
Achieving the current logo involved multiple rounds of sketching, iterations, feedback, and meticulous refinement.
The final logo brings together clarity, symbolism, and simplicity to represent Fisdom’s commitment to empowering users with financial knowledge and confidence. By balancing a minimal aesthetic with meaningful elements, the logo stands as a strong, recognizable mark that reflects trust, growth, and informed decision-making.
We received a positive response from the Fisdom team, who appreciated our attention to detail and thoughtful design approach. Moreover, it effectively represented the company’s offerings and served as a powerful visual representation of the brand, instantly recognizable and memorable, thereby enhancing brand recognition among existing and potential users.
Our Role
We designed a bold and unique logo identity for Fisdom that clearly reflects its brand values and strengthens its position in the market.
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