Empowering Kindly Health to Revolutionize Men’s Sexual Health
Kindly Health is a Bengaluru-based health-tech brand making sexual and reproductive healthcare accessible, discreet, and stigma-free.
- Health Technology
- Design System
- Mobile web design
- Web Redesign
In collaboration with Kindly Health, we rethought their digital presence by creating a strong design system and redesigning their web and mobile web experience.
Kindly Health needed a website that could build trust in a sensitive category while driving engagement and conversions. The existing experience lacked clarity, felt dated, and did not translate well to mobile. The challenge was to strengthen credibility, simplify navigation, and create a reassuring, modern experience across devices.
We collaborated with Kindly Health to redesign their website with a clear, mobile-first approach. A refreshed visual system, improved layouts, and intuitive navigation made it easier for users to find information and take action. By using thoughtful design cues, consistent branding, and supportive visuals, we created a digital experience that feels credible, calm, and trustworthy, while supporting higher engagement and conversions.
Our foremost objective for Kindly was to enhance conversion rates, user engagement, and brand presence. To achieve this, we designed a contemporary interface, improved both website and mobile navigation, integrated multimedia elements, and fostered trust and confidence among users.
Improved user experience by facilitating easy navigation. We crafted a compelling headline and sub-headline designed to resonate with the target audience. Prominent and visually distinct CTA buttons, labelled “Assess Yourself” and “View Products,” were strategically placed to encourage user interaction.
We initiated the revamp process by establishing design goals, objectives, and identifying the target audience. We gained a thorough understanding of the problem the design aimed to address and the improvements it should deliver.
Subsequently, we conducted market research and competitive analysis to acquire valuable insights. Following this research, we engaged in brainstorming and ideation sessions to generate potential design solutions informed by our findings.
We produced and modified wireframes, enabling us to conceptually map out the Information Architecture. Over the course of the redesign, we not only generated these wireframes but also continually fine-tuned and improved them.
These iterative refinements were instrumental in achieving a final design that was not only more refined but also highly effective and user-friendly, ultimately optimizing the overall functionality of the design.
Beginning with our wireframes, we embarked on a series of UI iterations that played a pivotal role in aligning our final design vision. We continually refined these iterations based on invaluable client feedback, meticulously incorporating elements to meet specific project requirements.
Our overarching goal was to infuse our iterations with a contemporary, invigorating ambience, dispelling any reservations associated with sexual health.
We meticulously designed the website with a clean and uncluttered layout. This approach was intentionally chosen to provide a user-friendly experience and effectively set Kindly apart from its competitors. Through the strategic use of ample white space, we achieved a design that is highly user-friendly.
This clean layout enhances the overall aesthetics of the pages, creating a sense of space and order that makes the content more inviting and easily digestible for visitors.
Our design system was meticulously developed to harmonize with the defined brand colours. By carefully matching the styling with existing pages, we ensured a seamless and unified visual identity.
The selection of blue shades instils confidence and trustworthiness, while accents of orange and purple were strategically integrated to emphasize key points and lend prominence. In addition, we seamlessly incorporated neutral colours to achieve a contemporary look that seamlessly blends with the existing colour scheme, resulting in a cohesive and visually appealing design system.
The revamp of Kindly Health’s platform was met with acclaim. We were commended for our innovative design approach and seamless project execution. We’re delighted to have exceeded their expectations, and our on-time project delivery played a crucial role in achieving their objectives.
The introduction of a modern and clean design has proven to be instrumental in enhancing Kindly Health’s visibility, resulting in increased user engagement and revenue through the discovery of their health quiz and new products.
Our Role
Our role was to design a website that educates users, showcasing kindly services and core philosophy effectively.
Product Design
Content
