Elevating Dream11’s digital experience with a dynamic sports-first visual identity
Dream11 is the world’s largest fantasy sports platform with over 250 million users. It enables Indian sports fans to engage with real-life sports, showcasing their knowledge.
- Fantasy Sports Industry
- Animation
- Branding
- Visual Assets Designs
Brucira partnered with Dream11, India’s leading fantasy sports platform, to reimagine their brand communication through a bold sports-inspired aesthetic and high-energy visual language.
Dream11, world’s leading fantasy sports platform, provides their fans the thrill of real sports through fantasy gaming. As the brand continued to grow, its digital communication assets needed to match the high-energy spirit of the Dream11 sports and gaming experience.
The existing creatives felt desaturated and missed the bold, competitive vibe essential to engaging sports enthusiasts. The challenge was to infuse their creatives with a stronger sense of energy and style, while staying true to the brand’s identity.
We reimagined Dream11’s digital communication by introducing a bold new sports aesthetic that captured the excitement of matchday. Our approach focused on bringing vibrancy and motion to every visual touchpoint.
Using dynamic typography, striking color palettes, and layered compositions, we built a consistent yet flexible system that amplified the brand’s presence across platforms. This created an engaging experience that enhanced the overall brand vibe.
Our moodboard emphasised vibrant gradients, thick fonts like Trim to capture Dream11’s energetic adrenaline and emotion of sports. The visual direction was designed to look as dynamic as the experience it delivers.
Our goal was to create a design language that truly embodied the adrenaline and emotion of sports. We focused on translating Dream11’s competitive spirit into a bold, energetic, and cohesive digital identity. Every creative decision was guided by the idea of motion, excitement, and fan passion, ensuring the brand looked as dynamic as the experience it delivers.
We brought the new direction to life through a vibrant and high-energy creatives. Bold color palettes and striking gradients, lines, textures, and layered compositions captured the essence of fast-paced gameplay. AI-generated sports players paired with assertive typography amplified the sense of competition. The result was a visually charged identity across Dream11’s digital presence.
The refreshed visual identity injected new energy into Dream11’s digital presence, aligning the brand’s communication with the passion and excitement of sports. The bold, cohesive design system strengthened engagement across campaigns, social platforms, and digital touchpoints, creating a consistent experience that resonated with millions of fans. By combining high-energy visuals with a modern, flexible aesthetic, Dream11’s communication now reflects the intensity of matchday and reinforces its position as India’s leading fantasy sports platform.
Our Role
We helped Dream11 elevate its brand communication through a dynamic, sports-driven visual system.
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