Powering the new logo of Cashfree
Cashfree payments enables businesses in India to collect payments online
Cashfree Payments (www.cashfree.com) is a payments and banking technology company which enables businesses in India to collect payments online and make payouts. Cashfree Payments enables more than 1,00,000 businesses with payment collections, vendor payouts, wage payouts, instant loan disbursements, e-commerce refunds, insurance claims processing, expense reimbursements, loyalty, and rewards payments. Its customers include leading internet companies such as Cred, BigBasket, Zomato, HDFC Ergo, Ixigo, Acko, Zoomcar, and Delhivery among others.
Created a distinctive and recognizable visual identity for the brand. That sets it apart from its competitors and conveys its values, personality, and positioning to the target audience.
Cashfree is a leading fin-tech company in India and it has been growing at a rapid pace. As they were rebranding from Cashfree to Cashfree Payments, their goal was to redesign their logo to match their bold and modern brand identity. Their need was to make sure that the logo does not change much yet look renewed.
As the logo needed a transformation yet not of a greater degree, we had to carefully decipher the logo type, the font. We understood early on that it is not absolutely redoable. We were briefed to not modify the logo too much and also ensure that it stays true to the brand. As the name ‘Cashfree Payments’ had become longer, we had to brainstorm and get creative to redesign the logo and preserve its original essence.
Created a renewed logo that is simple, versatile and memorable enough that resonates with the brand's values, beliefs and aspirations
Their goal was to redesign their logo to match their bold and modern brand identity. Their need was to make sure that the logo does not change much yet look renewed. It creates a visual identity that communicates the essence of the company. It helps a company stand out in a crowded marketplace, build brand awareness and recognition.
After a detailed discussion call with the leadership and the founding team at Cashfree, we noted down and talked about the brief that they shared. Having understood their vision for the brand, their mission, their growth map and end goals for Cashfree, we felt empowered to start working. Post the discussion and a rigorous brainstorming session with our internal team, we started the sketching process, created the low-fidelity version of the logo, explored the existing typography and finalized the approach for designing the new logo.
Created a distinctive and recognizable visual identity for a company, product, or service that sets it apart from its competitors.
As a logo is a critical component of a company's branding strategy, it was designed in such a way that it sets it apart from its competitors and conveys its values, personality, and positioning to the target audience. While designing the logo, it was important to note that it serves as a symbol of the company's reputation, trustworthiness, and quality.
The goal was to redesign their logo to match their bold and modern brand identity.
The final logo of Cashfree Payments was appreciated by their leadership and it received a great response. It helped in further bolstering the brand identity of Cashfree Payments and struck a chord with their existing users and the new ones with ease.