Motion Design
Systems
Motion design systems ensure consistent, engaging visuals across all brand touchpoints, strengthening interfaces, marketing, and brand identity through animation.
What do Motion
Design Systems have?
Motion Design Systems provide a standardized framework for animation. They include pre-designed elements and rules for movement. This ensures consistency and efficiency in the animations as well as the interactions in a product.
Principles
Principles are core guidelines that shape design decisions, they ensure consistent, efficient, & strong user experience.
Easings
Easing controls acceleration and deceleration in animation, making motion feel natural and smooth.
Duration
Duration sets how long an animation lasts, shaping rhythm, hierarchy, and user expectations.
Tokenization
Tokenisation breaks motion into reusable units, ensuring consistency, efficiency, & scalability across motion systems.
Choreography
Choreography is the art of arranging movement, bringing rhythm, hierarchy, and personality to digital interactions.
A sneak-peak into our
Design Process
Discovery Audit
We start with an in-depth audit to understand your brand, analyze your competitors, and identify strategies to make your brand stand out. This phase involves creating a unique motion identity, evolving from initial ideas to refined concepts.
System Development
We create scalable motion systems that expand your brand’s reach. This includes developing guidelines, templates, and assets that standardize your brand's interactions across all touchpoints, ensuring a unified visual approach.
Dynamic Implementation
We activate your brand across various channels, from your applications, websites to promotional materials like social media campaigns, live events and brand films, ensuring every motion piece effectively tells your brand story.
Where Motion Comes to Life
At Brucira, we combine our expertise in functional design, strategy, art direction and motion to create product and brand focused animated experiences that not only help you convert but also make an impact by expressing your brand’s message.
Enhanced Brand Consistency
Motion brings consistency to how your brand looks, feels, and behaves across touchpoints.
Improved User Engagement
Thoughtful motion guides attention, adds clarity, and keeps users engaged.
Increased Conversion Rates
Motion highlights key actions and reduces friction across critical journeys.
Higher Retention
Delightful, purposeful motion encourages users to return and stay longer.
Versatile Applications
Works seamlessly across products, platforms, campaigns, and content formats.
Effective Storytelling
Motion helps communicate complex ideas clearly and memorably.
Your Brand in Motion
Unlock your brand's potential with our full spectrum of motion design solutions
Micro-Interactions
2D & 3D Motion Graphics
Product Feature Videos
Case Study Videos
Logo Animations
Data Visualization
Top Clients
Zepto
Mobile app design
Mivi
Web redesign, 3D assets, social media creatives
Disney+Hotstar
Created regional language movie posters
Oppo
Digital marketing partner
boAt
Product Page, 3D Motion Design, Key Visuals & Banners
Pine Labs
3D animation, Website redesign
Super Money
Website Design & Development, Iconography, Illustrations
Tech Data + IBM
Animated landing page
Kaggle
Illustration library
Plum Goodness
UI Work
Titan Eyeplus
Mobile and Web UI design
Jaquar
Video
Snabbit
Landing Page Design, Illustrations and Marketing Materials
TATA Steel
Magazine design
Upstox
Social Media Posts + Adapts (statics & videos)
Razorpay
Web development
Slice
3D Illustration & Videos
Mercedes
Explainer video
Polygon
Display Design
Zinc
Logo Design, Iconography & Illustrations
Yoga Bars
Website redesign
CoverSure
Brand Identity, Website Design, App Design & Social Media Creatives
BigBasket
App Redesign
Bajaj allianz
Web App design and development
The Value We Bring to the Partnership
Brucira blends creativity and strategy to help Framer craft impactful, seamless digital experiences.
Faster Launches
Skip the dev backlog. Our Framer builds are ready for production in record time.
Strategic Thinking
Every site is crafted with your business goals and audience in mind.
Iterate with Ease
Launch fast and update even faster with Framer’s intuitive editor.
Fully Responsive
Your site looks and performs flawlessly across devices.
FAQs
Motion Design Systems are a set of rules and guidelines for creating consistent motion in the interactions, while Motion Graphics are the actual animated visuals themselves.
Yes, we specialize in integrating motion design seamlessly into your existing digital platforms, enhancing user experience without compromising performance.
The timeline varies depending on the complexity and scope of the project. On average, it can take anywhere from a few weeks to a couple of months.
With our user-centric approach, we’ll need a detailed brief to understand your requirements, followed by meetings to align on goals, timelines, and resources.