Elevating Zinc’s digital identity with design, motion, and immersive storytelling

About

Zinc is an edu-wealth tech platform helping Indian families plan, save, and invest for overseas education with AI-led tools, financial planning, and cross-border transfers.

Industry

Edu-wealth Tech

Services

Animation
Iconography
Illustration
Marketing Collaterals
Motion design
UI/UX Design
User research

Location

India

To stand out in the Edu-wealth Tech space, Zinc needed a cohesive brand presence – we delivered it through design, motion, and immersive 3D storytelling, among many others

Timeline

1.5 years

CHALLENGE

Zinc needed a cohesive digital identity that could simplify the complexities of financial planning for overseas education while establishing trust and credibility in the edu-wealth tech space.

The challenge was to design a seamless user experience and interface, build a strong brand identity, and create marketing collaterals, illustrations, motion design, and 3D assets that made finance approachable, modern, and visually engaging across every touchpoint.

SOLUTION

We built Zinc’s digital identity from the ground up – creating a bold brand system, intuitive UX and UI, and a library of marketing collaterals that established consistency across platforms. Through custom illustrations, motion design, and 3D storytelling, we added an aesthetic and modern layer to the experience, making financial planning feel simple, approachable, and trustworthy for families planning overseas education.

Impact

10%

Increase in the click-through rate (CTR)

38%

Boost in user engagement time on the website

$25.5Mn

Funding secured in the Seed round

Improved accessibility

for customers to approach complex financial planning

Working with Brucira on redesigning Zinc’s digital experience was a breath of creativity and clarity. They elevated our brand with thoughtfully crafted branding, seamless UX/UI, and immersive storytelling—from illustrations to motion and 3D. Their collaborative, design-first approach turned our complex fintech platform into something approachable, modern, and engaging for families planning overseas education.

Kanupriya Jain

Head of Design, Zinc

The Approach

We are driven by the goal of crafting a digital narrative through design that delivers a truly unique experience for our users. Our design process, which is iterative, user-centric, and visually engaging, played a crucial role in developing a comprehensive end-to-end solution for Zinc, ensuring that every detail resonates with their audience.

Discovery

To create effective solutions, we began by understanding the needs and desires of both users and the business.
After identifying these aspects, we outlined the requirements and conducted design collaboration sessions with the Zinc team to explore and develop optimal solutions.  For the assets, we employed the use of professional tools and AI to boost quality with speed.

Iterations

In this phase, we began the wireframe stage to test and enhance our solutions. After several iterations and incorporating all feedback into the designs, we transitioned to creating high-fidelity designs by adding UI elements like typography, illustrations, and animations, along with other details.

For the marketing materials and assets, we explored multiple variants, both linear and radial, before finalizing the deliverable.

Final Deliverables

Our work for Zinc covered every aspect of their digital identity. We created a complete brand system with UX and UI designs for the platform, supported by marketing collaterals, illustrations, and iconography. To make the experience more engaging, we produced motion design, 3D models, and animations, along with a cohesive asset library that ensured consistency across all touchpoints.