Helping Yoga Bar triple their sales in just a month
Project Overview
The Yoga Bar project involved a comprehensive design and development engagement to create a visually appealing and user-friendly website that accurately represents the brand's essence. The primary objectives were to craft a seamless online experience for customers, showcasing Yoga Bar's offerings, and establishing a strong digital presence.
The project encompassed website design and development, iconography creation, and the implementation of a cohesive visual language that aligns with the brand's identity. Through a collaborative process, the aim was to deliver a modern and responsive website that effectively communicates Yoga Bar's commitment to promoting a holistic and mindful lifestyle.
Services
provided
Web Redesign
Revamped Yoga Bar's website with a dynamic and user-friendly design, updated layout, and improved functionality to elevate user experience and drive higher conversions.
Mobile Web Redesign
Condensed content and prioritized website responsiveness for Yoga Bar, ensuring effortless browsing.
Design System
We developed a cohesive design system by establishing guidelines and components to ensure brand consistency and streamlined user interactions.
Illustrations & Iconography
Crafted custom illustrations and icons reflecting Yoga Bar's energetic brand identity for enhanced visual communication.
Objective
Yoga Bar, a prominent player in the health food industry, recognized the need to enhance relatability and boost online conversions through their digital platform, especially post-COVID.
While their existing website had a strong presence, it failed to fully capture the vibrancy and fun reflected in their packaging, and the conversion rates were not meeting expectations. Our objective was clear: to translate Yoga Bar's brand essence onto their website and improve their online conversions.
The
Approach
To achieve our objectives, we initiated a comprehensive redesign strategy centered around Yoga Bar's unique brand identity. We dived deep into the packaging and visual elements of Yoga Bar. Our goal was to ensure the website exuded the same vibrancy and fun that their physical products did.
Through brainstorming sessions with brand representatives, we realized that we could extend the liveliness of our brand identity into Yoga Bar’s digital presence. This inspiration led to a selection of fun, vibrant colors that mirrored the brand’s energetic personality.
We incorporated shapes of natural and organic elements like nuts and berries, which are key ingredients in Yoga Bar's products. A wavy design was used to introduce a sense of motion and fluidity, symbolizing the liveliness of the brand. This design choice helped convey that eating healthy can be a joyful and dynamic experience.
By deriving colors and aesthetics from various fruits and berries, we aimed to enhance brand recall and create a more engaging visual experience.
Best
Experience
Created a seamless and enjoyable user experience for Yoga Bar, making the website easier to navigate while maintaining the brand's fun, vibrant and unique essence.
The
Impact
The redesigned website now serves as a digital canvas, elegantly showcasing Yoga Bar's diverse flavors and dedication to clean ingredients. This visual enhancement, combined with strategic design elements, has led to a 112% increase in conversions, an 83% rise in revenue, and a 130% boost in sessions, driving significantly better business outcomes for Yoga Bar.
Harsh Vijay and Siddhita Upare are fabulous at their work. If you're looking for UI/UX redesign give their firm Brucira a call. DTC has never been (or ever will be) a focus for us. Yet, the team poured their hearts out to get the vibe right. Every customer touch-point is an opportunity for us to tell our story.
Aditya Anand
Co-Founder, CMO at Yogabar
