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Celebrating 3 Years of Brucira

We couldn't be more grateful for being able to celebrate our third anniversary in 2021 overcoming the troublesome times of 2020. These three years of awesomeness make us shout : Wow, What a ride! Take a sneak peak:)

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Powering the next generation education withVedantu

Vedantu banner

Brand Overview

Backed by Accel Omidyar Network TAL Education Group, Accel Omidyar Network TAL Education Group, Orios Venture Partners and many more, Vedantu is a LIVE online learning platform that connects students and teachers to achieve the best results.

Using Vedantu, students can choose India’s best teachers and learn from them via LIVE interactive classes. With its superior learning platform, Vedantu ensures that students can get their doubts solved instantly, take part in quizzes & activities and have a personalised learning experience. By making LIVE learning engaging and fun, Vedantu students consistently perform well and get great results!

Brucira's Services

  • Web Redesign
  • Mobile Web Redesign
  • Iconography and Illustrations
  • Development
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The Need:

Vedantu is growing rapidly on a global scale. It has recently been recognised as a Unicorn. It aims to be the market leader in the Ed-Tech sector. However, their old website was not complementing the modern and minimal needs from the design perspective and we needed to increase the interest and conversion rate for students.

We were briefed to create a modern website which has a playful feel. However, conversions were our priority. We had to ensure that we present the USPs such as courses and more in an interactive yet modern manner so that students could find it appealing.

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The Challenge:

Vedantu is a widely known brand in the global market and was recently named a unicorn. Make sure to keep the roots of the original features and USPs while making it modern & playful. Increase the conversion rate from the old website.

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The Solution:

We started with a brief discussion call with the founding team at Vedantu to understand the requirement, collate their vision and mission and align with the same.

Post this initial discussion, we started working on the low-fidelity wireframing. Simultaneously, we started exploring the typography and the theme for redesign. This enabled us to set the tone for the overall rebranding for Vedantu. Once this initial iteration was finalized, we started designing the illustrations, icons and the overall web designs.

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The Impact

Our minimal and subtly playful web and mobile redesigns were well-received by the Vedantu team. The illustrations, icons and other imagery that we designed for them also impressed the founding team. Collectively, our efforts resulted in increase in Vedantu’s user conversion rate.

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