Powering the next generation education with Vedantu
Founded in 2011, Vedantu is an India-based EdTech platform offering live, interactive classes with top educators, delivering personalized and engaging learning experiences to students nationwide.
- Edu-wealth Tech
- App design
- Front End Development
- Iconography
- Illustration
- Product Design
- UI/UX Design
- Web Redesign
Brucira partnered with Vedantu, one of India’s leading online learning platforms, to craft a playful, modern digital experience that captures their vision of engaging, personalized education for every student.
Vedantu, a globally recognized EdTech brand and recently named unicorn, aimed to modernize its digital presence while preserving its core identity and unique selling propositions. The key challenge was to create a design that felt both playful and approachable, reflecting the brand’s friendly personality. By adopting a lively and engaging tone, the goal was to captivate students, make learning more enjoyable, and enhance knowledge retention — ultimately driving higher engagement and conversion rates from the previous website.
To boost engagement and conversions, we designed a modern, playful digital experience that captured Vedantu’s vibrant learning spirit. Intuitive navigation, interactive visuals, and custom illustrations made the platform more approachable and student-friendly.
We developed clean, responsive interfaces optimized for both desktop and mobile, ensuring consistency, performance, and a seamless user journey that brought Vedantu’s mission of engaging, personalized learning to life.
We began with an in-depth discussion with Vedantu’s founding team to understand their goals, vision, and mission, ensuring complete alignment from the start. Following this, we developed low-fidelity wireframes while simultaneously exploring typography and visual themes for the redesign. Once the direction was finalized, we moved on to custom illustrations, icons, and the overall web design that defined Vedantu’s refreshed digital identity.
Our moodboard captured a playful aesthetic infused with warmth and approachability — echoing Vedantu’s mission to make learning fun and engaging. We explored vibrant color palettes, friendly illustrations, and rounded typography to evoke energy and curiosity. The visual direction balanced modern minimalism with youthful creativity, helping the brand feel both trustworthy and inspiring to students.
At the core of Vedantu’s redesign was the vision to make online learning more human, engaging, and enjoyable. The goal was to blend education with play — creating a digital experience where students feel connected, supported, and inspired to learn. Through thoughtful design, we aimed to turn complex concepts into simple interactions that spark curiosity and build trust.
We developed a lively, modern visual language that reflected Vedantu’s playful approach to learning. Bright colors, rounded typography, and human-centered illustrations created an inviting atmosphere that resonated with students. Subtle and clean layouts added clarity and flow, resulting in a cohesive visual system that made learning feel engaging, approachable, and fun.
The final website seamlessly brought together strategy, design, and development to deliver a vibrant, high-performing digital experience. With playful illustrations, intuitive navigation, and a clean responsive interface, the platform made learning feel effortless and engaging — helping Vedantu connect with students in a more human and inspiring way.
Our minimal yet playful web and mobile redesigns were enthusiastically received by the Vedantu team. The custom illustrations, icons, and visuals resonated with their vision, earning strong appreciation from the founders. Together, these efforts led to a noticeable increase in user engagement and conversion rates.
Our Role
We partnered with Vedantu to redesign their web and mobile platforms — blending playfulness, clarity, and performance to create an engaging digital experience that inspires better learning.
Product Design
Development
Content
