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Unifying fragmented pet services into one seamless experience with Uluv
Uluv is a pet care ecosystem that brings together verified caregivers, veterinarians, and essential pet services.
- Health & Wellness
- Pet Care
- Brand Positioning
- Creative Strategy
- Illustration and Iconography
- UI/UX Design
Brucira partnered with the Uluv team to unify the entire pet care journey into one seamless, intuitive experience, simplifying complexity, streamlining touchpoints, and building a platform pet parents can truly rely on.
Pet parents were navigating a fragmented ecosystem switching between vets, caregivers, wellness services, and multiple disconnected platforms. This created confusion, friction, and a lack of trust.
The challenge was to design a unified digital experience that simplified this complexity while building credibility and transparency. The platform needed to seamlessly serve multiple user types – pet parents, caregivers, vets, and partners each with distinct goals and workflows.
At the same time, the experience had to clearly communicate Uluv’s core promise: making pet care simpler, safer, and more accessible – all in one place.
Brucira collaborated with Uluv to create a unified pet care platform focused on trust, clarity, and ease of use. The experience simplifies how pet parents discover, compare, and book vets and caregivers through clear service categorization, transparent pricing, and availability-led flows.
A flexible design system supports multiple user journeys pet parents, caregivers, vets, and partners – while maintaining a consistent visual identity across onboarding, bookings, and dashboards. By bringing fragmented pet services into one seamless ecosystem, we helped Uluv positions itself as a reliable, all-in-one destination for modern pet care.
