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Titan Eyeplus in with the new

titan eye plus

Overview

In twelve years Titan Eyeplus has gone from a fresh venturer to leader in online eyewear industry, providing end-to-end services to millions of users.

Even after four years of rapid growth in offline stores, Titan Eyeplus’ mobile traffic no longer reflected the stature of the company. We followed an optimized UX strategy, tweaked and reworked and refined. This meant overhauling the overall experience and developing more sophisticated e-commerce portal.

Services

  • User Interface
  • User Experience
  • Iconography and Illustrations
  • User Research
  • User Testing
  • Mobile Web
  • Motion Design
  • User Acceptance Testing
  • Front End Development
  • Back End Development

Challenges

Improving the conversion funnel from explorers to buyers to purchases and higher products viewed per customer on every visit.. along with an increase in the number of customers successfully checking out. Improving the user purchase journey by reducing friction at every stage of funnel was a key indicator of performance.

titantitan

Approach

We went through the existing metrics and pain points. Analysing user dropoffs and loop holes is a crucial part of our pre design process Which helps us gain valuable insights and define a direction across our team. When we come across certain numbers, and couple them with the clients requirements, certain solutions — just click.

Going through each and every screen to identify problems and user drop offs. There were a couple obvious issues and certain minute, and annoying bugs to squash. Both for us, and millions of other customers.

With the increasing number of clients, newer users, clients have a very peculiar set of requirements. PRDs help us keep track of our client’s requirements throughout the duration of each project and collaborate across departments.

titan eye plus

The Results

We kicked off the project with a series of style tiles. Taking a multiple aesthetic approach, we worked closely with Titan’s team to define how products were to be perceived.

The new tile style was aimed at being adaptable and flexible. The idea was to power users to pick the right products, cutting needless diversions, while not oversimplifying the interface. To achieve a clean yet functional interface which made sense, we decided to show existing ratings of the products and the prices. The product detail page has been kept very clear and concise. We didn’t move away from the carousel but welcomed it. Sticking with global design patterns is very important in certain places, rather than reinventing the wheel. More information about the frames was made available through the screens with additional shipping information. We thought through various folds to meet both- the customer, and the business needs.

Between eliminating minor fixes and final user testings, our users loved using Titan’s Eye Plus for mobile. Check out Titan Eye Plus on your mobile phone now. We think you’re gonna love it.

Brucira team understood the problem statement clearly and gave a satisfactory deliverable to us. They were very proactive in their entire design approach. Their Design thought process was customer focused and was very simple

Maneesh Krishnamurthy

Maneesh Krishnamurthy

Head - Omni Channel

Takeaways

Titan is an ecommerce mobile app that helps users to purchase the right eyeglasses with minimum friction in their buying journey.

We did testing in order to come up with the best possible filter options at each level by bucketing the items. Bucketing will make sense in CEC’s case as well since CEC will be needing various level filters as well.The experience of robust user testing at each feature level can be a good learning experience that we can bring to the table.