Simplifying the complex for
Tech Data
Tech Data, a global leader, distributes technology for renowned companies like Google, Apple, Microsoft and more.
- Artificial Intelligence
- Data Science
- Front End Development
- Illustration
- Motion design
- Web design
Brucira partnered with Tech Data to design an interactive landing page for their multi-cloud management system, transforming intricate tech concepts into an intuitive user experience.
Tech Data is Germany’s largest distributor for Cloud and IBM Cloud Paks. The two companies recently launched a multi-cloud management system. This required a new landing page design that clearly explained how virtual machines received data from their respective servers (e.g. AWS Azure, and IBM Cloud) with a Redhat Openspace integration. This multi-cloud management tool focused on reducing resource-intensive virtual machines.
The landing page needed to communicate their core purpose: “To continuously satisfy the world’s ever-evolving demand for technology.”
To simplify complex tech concepts, we studied each aspect of IBM and Tech Data’s multi-cloud management solution, compiling the information into a storyboard. This served as a reference for our team and guided preliminary design ideas. We adopted a static-first approach, gaining approvals before initiating animations to ensure precision.
The landing page, built with isometric design and responsive animations, was tailored for Tech Data’s German site, blending a casual yet professional aesthetic aligned with the brand identity.
For this project, we focused on creating a clear, engaging design. The concept centered on using isometric designs and responsive animations to streamline complex information, while staying aligned with Tech Data’s brand identity.
Instead of using a lengthy video, the landing page featured interactive animations that simplified the understanding of the multi-cloud management system, making it visually engaging and easy to grasp.
The illustrations were both professional and informative, offering interactivity while staying true to Tech Data’s values.
- The landing page was highly appreciated by both Tech Data and IBM. Each and every element of the animation perfectly depicted their process.
- The illustrations were professional, full of information, and interactive without steering away from the core brand identity and values.
- This landing page was also incorporated into online ad promotions and marketing, making it a critical aspect of the business development strategy.
- Instead of a lengthy video, the landing page incorporated interactive animations reducing the time it would take for someone to understand the multi-cloud management system — turning the complex into something simple, easy, and beautiful.
Our Role
We designed engaging web pages and landing pages, created dynamic animations, and developed custom illustrations to enhance Tech Data’s digital presence.
Product Design
Development
Content
