Bringing Pine Labs’ Next Generation of Payments to Life at GFF 2026.
Bringing Pine Labs’ Next Generation of Payments to Life at GFF 2026.
Partnered with Pine Labs to bring Signal IQ and UPI Engage to the stage at GFF 2026. Through bold typography, vibrant heat-map gradients and layered motion compositions, we turned complex product narratives into distinctive launch films built to command attention.
- Fintech
- 3D Motion Design
- Visual & Motion Design
For Pine Labs’ GFF 2026 showcase, we created product launch films and branded breathers that brought clarity to complex ideas. Each film introduced a product story, while the breathers kept the experience connected between videos.
The films needed to introduce two products and communicate their value in a way audiences could quickly follow. Our challenge was to turn detailed product narratives into clear, engaging launch stories while creating a consistent visual experience between videos.
Clear stories. A connected showcase.
We shaped each launch film around a focused narrative, using short messages and supporting visuals to make complex product ideas easier to follow. Typography, imagery and vibrant gradient compositions brought key capabilities into focus, while branded breathers connected the films into one consistent Pine Labs showcase.
A vibrant language for the launch. We built the films around a gradient heat-map style, combining vibrant colours, bold typography and layered compositions. Graphic forms and imagery helped give abstract ideas a familiar context, while motion carried the story from one message to the next.
Setting the visual direction.
For the launch films, we explored vibrant heat-map gradients, bold typography and layered imagery to shape the mood and visual style. The breather moodboard carried the same language into simpler, brand-led compositions, creating a visual pause between films while keeping the showcase connected.
Designing the launch films and breathers for Pine Labs was a wild ride. So many moving parts, so much creative energy, and the excitement of seeing it all come together for GFF 2026. It pushed us as a team and gave us work we were proud to see on the big screen.
Bringing new possibilities into focus.
We created a launch film that moves from the changing world of UPI to Setu’s UPI Engage platform and its capabilities across payments, customer intelligence, engagement and credit. Vibrant heat-map gradients, bold typography and layered compositions translated this into a clear visual story, bringing the product’s value into focus at GFF 2026.
Bringing new possibilities into focus. We created a launch film that moves from the changing world of UPI to Setu’s UPI Engage platform and its capabilities across payments, customer intelligence, engagement and credit. Vibrant heat-map gradients, bold typography and layered compositions translated this into a clear visual story, bringing the product’s value into focus at GFF 2026.
Keeping the experience connected. We also created short branded breathers to play between the videos. Following the same gradient and motion language, they gave the audience a visual pause while keeping Pine Labs present throughout the showcase.
One connected launch experience. Vibrant heat-map gradients, bold typography and layered imagery brought the product stories to life. Simpler, brand-led compositions carried the same style into the breathers. The product films and branded breathers came together as a cohesive presentation for Pine Labs at GFF 2026. A shared visual language connected the launch stories, from the opening frames to the moments between videos.
Built for what’s next. Brought to life at GFF 2026. The launch films put Signal IQ and UPI Engage in focus, turning complex capabilities into clear stories of possibility. Bold visuals and branded breathers connected every part of the showcase, giving Pine Labs a unified presence and its next generation of products a confident introduction.
Our Role
Product Design
Content
