Positioning Mythik as the premier platform for cultural storytelling
Mythik, an upcoming OTT platform, will serve as a global hub for Indian storytelling, offering a rich collection of mythological content. It aims to weave ancient tales into modern productions, connecting audiences around the world through the power of shared stories.
- Media and Entertainment
- Animation
- App design
- Brand Identity
- Branding
- Illustration
- Logo Branding
- Visual Direction
For Mythik, we crafted a storytelling universe that mirrors India’s diverse spirit – timeless, immersive, and visually compelling. Each element was envisioned to rekindle cultural connection and curiosity.
Mythik set out to build a cinematic universe brand rooted in Hindu mythology – reimagined for a new generation. The goal was to spark curiosity and pride among today’s youth by presenting ancient stories, blending cultural depth with contemporary storytelling and technology.
The challenge extended beyond film and television to a larger ecosystem – encompassing ads, merchandise, events, and collaborations. Our task was to craft a flexible visual identity that could adapt across these diverse touchpoints while maintaining a consistent, cinematic, and culturally resonant brand language.
We developed Mythik to be perceived as more than just an OTT platform – it would be seen as a gateway to a universe of inspiring stories that connect them to their roots while also offering a fresh, modern perspective. For global viewers, Mythik would stand as the definitive source for authentic and immersive Indian mythological content, offering a unique blend of education and entertainment.
The design approach for Mythik leveraged high contrast colors to emphasize the juxtaposition between the ancient and the modern. By using bold, vibrant hues against deep, dark tones, we created a visual tension that mirrors the contrast between timeless mythological narratives and the cutting-edge technology used to present them.
Our approach stemmed from the belief that India’s myths and histories are not singular tales but living, evolving worlds. ‘Infinite Stories from Inspiring Worlds’ captures this idea – where every narrative opens a new doorway into culture, emotion, and imagination. We aimed to build a platform that celebrates these worlds through immersive visuals and storytelling depth.
The Mythik logo bridges youth and tradition through its connected “y” and “t,” symbolizing the platform’s mission to unite generations through storytelling. The form subtly echoes the traditional swastika, reflecting continuity, balance, and cultural pride – while its modern, cinematic style appeals to today’s audience, capturing the essence of timeless heritage in a contemporary expression.
Taking cues from the recognisable Netflix’s Tudum moment, we introduced a layer of sonic identity that merges seamlessly with Mythik’s visual world. The resulting animations are not just motion, but emotion in movement – dynamic, refined, and attuned to the brand’s cinematic spirit.
The visuals draw from the cosmos itself – gradients that shimmer like galaxies and patterns that pulse with energy. Together, they create a visual universe that mirrors the grandeur and mystique of Mythik’s storytelling.
Thought-Provoking by Purpose, Modern by Design – Mythik’s final identity embodies the duality of depth and innovation. Every element, from narrative tone to visual expression, was crafted to challenge perceptions, spark curiosity, and connect timeless stories with contemporary audiences.
We chose a rustic, vintage art style to capture the authentic essence of traditional storytelling, which aligns perfectly with Mythik’s mission. The folk-inspired motifs and bold patterns effectively convey the cultural richness of our narratives, while the design elements bridge the gap between tradition and modernity.
This approach embodies a grounded and traditional spirit, deeply rooted in cultural heritage. It engages audiences with evocative storytelling that stirs emotions and insights, creating a meaningful connection to timeless narratives.
We have illustrated famous mythological symbols in the same vintage/rustic style, creating a cohesive design language. These elements not only enhance the overall aesthetic but also strengthen the connection to the brand’s traditional stories
All the digital assets are thought-provoking teasers, featuring line art style with intricate motifs, offering just enough to intrigue without giving away too much.
Our Role
We worked closely with Mythik to shape its vision; positioning it as more than an OTT platform, but a universe of stories rooted in Indian mythology.
Product Design
Content
