Helping Students Ace Their Exams with EasyA
EasyA is a London-based company that offers a unique, modern, and easy approach to mathematical learning for students. Offering on-demand 1:1 math tutoring to students, EasyA ensures that students get the required help they need to ace their exams.
Students are able to connect with their tutors by merely snapping a photo of their maths question. They are then matched to a tutor who can help them. EasyA is founded by two Oxbridge and Ivy League university graduates who used to be former tutors themselves. EasyA is built on the idea that the sooner students get help, the better they learn.
- App design
- UI development
- UX development
The Covid19 pandemic has made accessibility to virtual education a necessity. Students around the world are studying in virtual classrooms. This shift from physical, in-person teaching to virtual learning has been fraught with difficulties in engaging students.
EasyA needed a new and innovative way to offer its students access to their world-class tutors. They needed something that would reach millions of students and be easily accessible — an app that allowed students to connect with the tutors at EasyA waiting to help them.
Brucira began working on designing an attractive app for EasyA by:
- Accurately understanding the product itself and the reasons behind it.
- Researching the pain points faced by users when interacting with a tutor-student app.
- Understanding app-specific flows and interactions to present the relevant information appropriately on the app-screens.
- Designing the app to be student-friendly i.e., directed towards children and young adults.
- Creating an interactive, interesting app that would stand out among competitors.
- Ensuring it was responsive across all mobile devices.
- Communicating EasyA’s brand identity and ideals through the design.
Brucira began by understanding the functionality needed for a virtual learning technology app. After collating all the information, we designed it into a process that was then represented in the app’s wireframes. These wireframes served as the perfect guidelines to build app-specific flows and interactions.
Brucira then used these wireframes to build an MVP (Minimum Viable Product) that helped us inch closer to the core purpose of the product: student users completing a lesson or solving a question with a tutor.
In order to make the app vibrant and attractive for students, we chose the app's primary colours to be bright and bold — Dark Violet and Vivid Orange. Neutral colours like Black and White were used for in-app text conversations and text backgrounds. The cohesive effect of the colours used paired well with the modern, energetic appeal of EasyA’s visual identity.
The EasyA app designed by Brucira is available for both iOS and Android and allows students to focus entirely on getting solutions for their Maths problems.
Brucira used a friendly colour palette and custom illustrations to increase visual appeal and personalisation without going overboard on the playfulness.
The EasyA app was appreciated by the client, particularly due to the care taken to ensure workflows and processes were interesting to students. The app was functional without compromising on a modern, attractive touch. This harmony created an app that was lauded by the students for its visual and functional appeal.
Instead of creating something generic for students and tutors, Brucira developed an interactive experience using photos that helps students feel more comfortable and the tutors, more approachable. This allows the students to seek the necessary help for their maths doubts without any hesitation.
Brucira's team made our entire platform so exciting. The finesse executed by these professionals in the available time was something that surprised our entire team - including professors and students. Every illustration, every workflow was carefully looked into and beautified by this team. Looking forward for a chance to interact with them again, pretty soon!