Creating Amazon Pay’s booth experience for Global Fintech Fest 2026
Creating Amazon Pay’s booth experience for Global Fintech Fest 2026
Amazon Pay is a digital payments platform that enables seamless, secure, and convenient payment experiences for customers and businesses. Global Fintech Fest is a global platform where fintech innovation, policy, and technology converge.
- Fintech
- 3D Motion Design
- Visual & Motion Design
For Amazon Pay at Global Fintech Fest 2026, we crafted a bold, energetic visual language rooted in Amazon Pay’s signature yellow, vibrant orange, and confident typography. Through modular layouts and dynamic motion we brought the brand’s digital payment experiences to life across the booth’s video screens.
At Global Fintech Fest 2026, Amazon Pay aimed to showcase its digital payment experiences through a bold, engaging brand presence. In a space filled with competing narratives, the challenge was to create a booth experience that felt instantly recognisable, dynamic, and distinctly Amazon Pay.
The visuals needed to capture attention through vibrant colours, confident typography, and impactful motion, bringing the brand’s everyday payment solutions to life.
We began by sketching and ideating the booth’s structure, exploring different forms, layouts, and spatial elements to create a distinctive brand presence for Amazon Pay. With the booth concept in place, we developed a cohesive visual styling system for the videos, using vibrant colours, confident typography, and dynamic compositions.
Each video was then tailored to the booth’s varying screen sizes and formats, ensuring consistency across displays while making the most of each screen. The result was a unified visual experience that brought Amazon Pay’s brand and digital payment offerings to life across the space.
The visual direction brought together bold typography, vibrant imagery, and a high-contrast colour palette inspired by Amazon Pay’s energetic brand identity. Signature yellows and oranges were balanced with deep navy, black, and lighter neutrals to create a striking visual rhythm across the content. The imagery blended everyday payment moments, human-led storytelling, and product-focused visuals, making the experience feel relatable and dynamic. Ember Modern Display anchored the typography, adding a bold, contemporary voice to the layouts. Together, these elements created a cohesive visual language that felt distinctive, engaging, and unmistakably Amazon Pay.
From initial sketches to the final booth experience, we brought Amazon Pay’s vision to life through bold spatial design and a cohesive visual language. Dynamic video content, vibrant colours, and expressive typography came together across screens of different sizes to create a unified brand experience at Global Fintech Fest 2026.
Modular grids and bold compositions brought structure and consistency across the booth’s visual touchpoints. Oversized typography, vibrant colour blocking, and motion-led graphics created visual impact, while lifestyle imagery and product-focused storytelling made the content feel relatable and engaging.
A mix of 2D animations, graphic elements, and immersive booth visuals added depth and variety, bringing together a cohesive visual language that felt dynamic, contemporary, and distinctly Amazon Pay.
The booth created a vibrant and engaging brand presence at Global Fintech Fest 2026, drawing attention through its striking visual identity and immersive design. The cohesive experience across the physical structure and video displays brought Amazon Pay’s offerings to life, creating opportunities for visitors to connect with the brand. By combining spatial design with dynamic, content-led storytelling, the experience strengthened Amazon Pay’s visibility and established a memorable presence on the exhibition floor.
Our Role
Product Design
Content
