Created a conversion-based website for Aeldra
Aeldra Financial, Inc. is a Silicon Valley–based company offering access to banking* and investment services through U.S. partner institutions. Founded in 2019, it serves thousands of customers across the U.S. and India.
- Fintech
- Animation
- Front End Development
- Iconography
- Illustration
- UI/UX Design
Brucira partnered with Aeldra, a Silicon Valley–based global banking startup, to design a sleek, human-centered digital experience that reflects their vision of effortless, borderless finance.
Aeldra is a popular brand in the US and the global market. One of the main challenges for us was to ensure that our deliverables are crafted with that originality. The landing page, animations, icons and illustrations had to be modern, minimal and playful. The end goal was to increase the conversion rate and strike a better connection with the users to take action.
To boost conversions, we crafted a sleek, modern landing page that made navigation intuitive and engagement effortless. Carefully placed animations and visual cues guided users through Aeldra’s offerings, transforming complex information into a clear and enjoyable experience. Custom icons and illustrations added a layer of warmth and personality, complementing the brand’s refined aesthetic.
We designed detailed wireframes and developed a clutter-free, seamless interface optimized for both desktop and mobile. This responsive design ensured consistency, clarity, and performance across devices — helping Aeldra deliver a smooth, conversion-driven experience to every visitor.
We connected with the founding team of Aeldra for a brief discussion. Through this call, we understood their vision, mission and their requirements from us. After establishing that, we started working on the low-fidelity wireframe, exploring typography, colour palettes and tonalities. Through meticulous research, we decided upon an overall theme for the brand. Based on the finalized colour scheme and tone, we designed illustrations, icons and animations for their landing page.
Our moodboard embraced a sleek, minimal aesthetic with playful undertones to reflect Aeldra’s modern, global identity. Using Clash Display, we achieved a refined yet bold typographic presence that conveyed trust and sophistication while making banking feel effortless and human.
At the core of Aeldra lies a vision to make global banking feel effortless, human, and aspirational. To capture this essence, we drew inspiration from the sophistication of modern finance and the simplicity of intuitive design. Clean layouts, soft gradients, and fluid animations became visual metaphors for seamless transactions and trust. The result was a digital identity that reflected Aeldra’s promise — a smooth, borderless banking experience built for the modern world.
We built a refined, modern visual language that reflected Aeldra’s global and aspirational identity. Soft gradients, clean lines, and minimal layouts created an atmosphere of trust and sophistication. Subtle animations and friendly illustrations introduced warmth and approachability. The result was a cohesive visual system — sleek, human, and effortlessly modern — that mirrored Aeldra’s vision of seamless global banking.
The final website seamlessly united every aspect of the design process — from strategy and wireframes to visuals and interactions. The result was a sophisticated, modern platform that reflected Aeldra’s global vision and commitment to simplicity. With clean layouts, intuitive navigation, and subtle motion design, the site delivered a smooth, engaging experience that built trust and encouraged exploration.
Our modern yet minimalistic designs were highly appreciated by Aeldra’s leadership. The use of custom illustrations, icons, and animations brought their vision to life and elevated the user experience for their customers. Though Aeldra has since moved on from its operations, we remain proud of the work we created together and the value it delivered to their brand.
Our Role
We partnered with Aeldra to redefine their digital presence — crafting a sleek, intuitive website that translated their global banking vision into a seamless, human-centered experience.
Product Design
Development
Content
