Illustrations & Iconography
All digital content is for humans (read as emotional beings). A perception about a brand or app is built in first 20-30 secs of first interaction, if right emotions are evoked-the deal is done. Illustrations are powerful visuals that are used by modern designers to communicate with users. Icons are other smaller visuals that identifies a particular object (think about a tick mark) and speeds up human actions by reducing cognitive load on the brain.