Every word on a digital platform is a conversation with the user - the welcome banner, the tooltip-the 404 error message-everything. The right usage of words makes the user comfortable and increase engagement. UX writing is a new language skill that celebrates brevity and clarity. A content startegy covers setting communication guidelines, developing content calendar for all channels , distribution and tracking conversion.
We become an extension of your marketing team, help you eveluate the right tone and taste of lauguage based on your target persona. When building a product for global audience, balancing the scale is something we have expertise into. We cover every form of communication-product pitch-benefit statements-web copies, in-app messaging and also when you want to talk to investors...;)