Tripling the sales for India’s most
loved food brand, Yoga Bar
Yoga Bar, a leading Indian health food brand known for delicious and convenient snacks.
- Consumer Goods
- Health-food
- Design System
- Iconography
- Illustration
- Web Redesign
Yoga Bar, a leading health food brand, needed a website matching its vibrant identity and customer expectations. Brucira delivered a visually stunning, user-friendly redesign based on thorough research of their audience.
Yoga Bar’s existing website, while functional, didn’t fully capture the vibrancy and fun reflected in their packaging, and the conversion rates were not meeting expectations. Our objective was clear: to translate Yoga Bar’s brand essence onto their website and improve their online conversions.
To achieve our objectives, we initiated a comprehensive redesign strategy centered around Yoga Bar’s unique brand identity. We dived deep into the packaging and visual elements of Yoga Bar.
Our goal was to ensure the website exuded the same vibrancy and fun that their physical products did. Through brainstorming sessions with brand representatives, we realized that we could extend the liveliness of our brand identity into Yoga Bar’s digital presence. This inspiration led to a selection of fun, vibrant colors that mirrored the brand’s energetic personality.
During a call, the Yoga Bar team admired the quirky designs and colors of our office walls. We translated this concept into the new web design, bringing a fresh and lively feel.
Creating the moodboard was a very important step, we wanted to put our ideas forward of how the end product would look like and wanted Yoga Bar to be aligned with the same vision.
By deriving colors and aesthetics from various fruits and berries, we aimed to enhance brand recall and create a more engaging visual experience.
We incorporated shapes of natural and organic elements like nuts and berries, which are key ingredients in Yoga Bar’s products.
A wavy design was used to introduce a sense of motion and fluidity, symbolizing the liveliness of the brand. This design choice helped convey that eating healthy can be a joyful and dynamic experience.
We created a seamless and enjoyable user experience for Yoga Bar, making the website easier to navigate while maintaining the brand’s fun, vibrant and unique essence.
We designed custom illustrations and icons that are fun, playful, and uniquely exaggerated, perfectly capturing Yoga Bar’s energetic brand identity. These visuals enhanced the overall communication, making the website more engaging and lively.
Our Role
We condensed content and prioritized responsiveness for Yoga Bar, ensuring seamless browsing. Additionally, we developed a cohesive design system to maintain brand consistency and improve user interactions.
Product Design
Development
Content
